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Trademark Research
It is the starting trademark registration with minimum risk by making the preliminary investigation of the brand by the expert in the official brand database according to the brand example and the submission of risk analysis affecting the trademark registration process positively / negatively
Trademark Tracking
Our service which we named Markanazoom (Your-Brand-Zoom), is to scan the official monthly newsletter published by Turkish Patent Institute and determination of the similar brands which may risk your commercial value after the Trademark expert evaluation and to make rejection to the registration of the determined trademarks upon your demand
Trademark Renewal
Renewal process in brands is a must for the continuation of the Trademarks. Even if the repeating registrations are taken by extending the current logo(s) and classes, we recommend you to make renewal for not losing the prestige of your previous trademark and any other rights
Slogan Registration
Your company and advertisement slogan must be registered as a trademark for legal possession and protection because your slogan is one of the most important means of communication that distinguishes your Trademark from your competitors. Your slogan provides your trademark to be more impressive, rememberable, original and expresses the mission and vision of your company. The message which you give your customer with a well-chosen slogan, supports your Trademarking by making you different from your competitors. You can protect slogan registration along with your trademark registration in the same file at a single cost.
Well-Known Trademark Application
Today, it is possible for trademark owners to acquire well-known trademark status in two ways;
– First, the demand for the determination of Trademark’s recognition in an ongoing case,
– Secondly, it is to make application to Turkish Patent Institution for Determination of the Recognition.
Trademark Valuation
Apart from the value of the company, the independent value of the mark in the market is determined and reports are prepared in international standards. This field which is new in Turkey, is quite common and preferred in international markets.
It is also important to whom you had this valuation made as much as the Brand Value itself. When this valuation is in question, it must be considered as the “reference institution”. An internationally recognized valuation methodology must be used. The organization that performs the evaluation should be experienced in this regard. That is why your preference for “Trademark Appraisal” must be Markacell Patents.
TURQUALITY
It is the world’s first state-sponsored branding program. The increasing competition conditions and changing patterns of consumption encourage companies which desire to be in the international arena to create strong brands meaning more added value and greater market share.
In terms of our competitive sectors such as textiles and ready-to-wear, automotive, electronics and food, the importance of branding in exports is increasing day by day. TURQUALITY® is a support platform created to enable companies with product groups that have a competitive advantage and branding potential, to be a global player
with their own brands in international markets through the accumulation of managerial knowledge, institutionalization and development, covering all processes from production to marketing, from sales to after sales services.
TURQUALITY® which has the vision of creating 10 world brands in 10 years, aims to support the companies with potential for brand creation with a support platform created for achieving this aim.
The duration of the Turquality Program (5+ 5 years) is 10 years. Companies that has good performance in the first 5 years are accepted for the second 5 years.
Analyzes Made in the entire World for Successful Slogan Selection
The answer of the question ” how do you express your brand to your target audience”, is your slogan sentence. For this reason, the choice of slogan for the brand is extremely important. Slogans are one of the most important tools for brands in terms of their image and sales. In fact, as in the case of large companies, it is a vital tool for branding when used correctly.
Beside the slogans of brands; the selection of the key sentences (Ad slogans) that summarize the effect that the advertising campaign wants to create, is also very important.
10 slogan criteria that the whole world has adopted, are as follows
- Must be short and effective
- Must be kept in mind
- Must Be Competitive and Challenging
- Must be Distinctive
- Must be Original
- Must address to Positive Emotions
- Must be Believable
- Must emphasize the Mission and Vision of the Brand
- Must Be Reliable
- Must conform the character of your brand.